Privacy Policy

Last updated: September 29, 2026

Physicly ("Physicly", "we", "us", or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, how it may be shared, and how you can request deletion of your information when you use the Physicly mobile application and related services (the "Service").

By using the Service, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you use Physicly, we may collect the following categories of information.

Information You Provide

This may include:

• email address and account information;
• information provided when signing in through supported authentication providers;
• age, sex, height, weight, and other profile information;
• body photos and other images you choose to provide;
• information about your nutrition, workouts, fitness goals, and preferences;
• information you provide when communicating with the Service or using its AI features.

Health and Fitness Information

If you choose to connect Apple Health or another supported health data source, Physicly may access the health and fitness information you authorize, which may include information such as:

• weight;
• steps and activity;
• heart rate;
• heart rate variability;
• sleep information; and
• other health or fitness data that you authorize and that is supported by the Service.

Physicly only accesses information for which you grant the required permissions.

Automatically Collected Information

We may automatically collect limited technical and usage information, such as:

• device and application identifiers;
• application events and interactions;
• information about how features are used;
• diagnostic and technical information necessary to operate and improve the Service.

Analytics information is designed to be used in an aggregated or otherwise de-identified form and is not intended to contain your email address or other directly identifying account information.

2. How We Use Information

We may use information we collect to:

• provide and operate the Service;
• create and maintain your account;
• provide personalized fitness, nutrition, and body-related insights;
• analyze images and other information submitted by you;
• provide AI-powered features and recommendations;
• use authorized health and fitness information to provide relevant features;
• improve the Service and its features;
• maintain security and prevent abuse;
• diagnose technical problems;
• understand general usage of the Service; and
• comply with applicable legal obligations.

We do not use HealthKit data for advertising, marketing, or data mining unrelated to providing the Service.

3. AI-Powered Features

Physicly uses artificial intelligence and machine-learning technologies to provide certain features, including analysis of information and images submitted by you and generation of personalized recommendations.

Information you submit for AI-powered features may be transmitted to third-party technology providers that process information on our behalf.

Depending on the feature, this may include body photos, health and fitness information, profile information, nutrition and workout information, and other information necessary to generate the requested result.

We do not use your submitted information to build or sell advertising profiles.

Because third-party AI technologies are involved, processing may occur on systems operated by providers outside Physicly. Their processing is subject to the applicable agreements, policies, and technical controls available to us.

4. Sharing of Information

We may share information with service providers that help us operate the Service, including providers supporting:

• cloud storage and infrastructure;
• authentication;
• AI and machine-learning processing;
• analytics and diagnostics;
• payment and subscription processing; and
• other technical services required to provide the Service.

These providers receive only information reasonably necessary for the relevant service.

We may also disclose information:

• when required by law or legal process;
• to protect the rights, safety, or security of Physicly, our users, or others;
• to detect, investigate, or prevent fraud, abuse, or security incidents; or
• in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar transaction.

We do not sell your personal information.

5. Health Data

Health and fitness information is treated as sensitive information.

We use health information only for purposes related to providing, personalizing, maintaining, and improving health and fitness functionality of the Service, or as otherwise permitted by applicable law.

We do not sell health information.

We do not use HealthKit information for advertising or targeted marketing.

6. Photos and Images

Images that you voluntarily submit to Physicly may be processed to provide image-based and AI-powered features.

Images may be stored on our infrastructure while your account remains active.

Currently, images are deleted as part of the account deletion process rather than through a separate image-deletion feature.

You should not upload images containing other people unless you have the necessary permission to do so.

7. Data Retention

We retain information for as long as reasonably necessary to provide the Service, maintain your account, comply with legal obligations, resolve disputes, enforce our agreements, and maintain security.

When you delete your account, user-associated data is scheduled for deletion. Some technical, security, or aggregated/de-identified information may be retained where reasonably necessary for legitimate operational, legal, or security purposes and where it is no longer reasonably associated with you.

Deletion may therefore not result in the immediate removal of every technical record from every backup or system.

8. Account Deletion

You may request deletion of your Physicly account.

Account deletion results in the deletion of user-associated account data, including information and images associated with your account, subject to the retention described above.

To request account deletion or ask questions about your personal information, contact:

[email protected]

9. Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Children's Privacy

Physicly is intended for users aged 13 and older.

We do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to Physicly, please contact us at [email protected] so that we can take appropriate action.

11. International Processing

Physicly is available worldwide. Information may be processed or stored in countries other than the country in which you live.

Where required by applicable law, appropriate safeguards are used for international transfers of personal information.

12. Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• request access to your information;
• request correction of inaccurate information;
• request deletion;
• request restriction of certain processing;
• object to certain processing;
• request portability of certain information; and
• withdraw consent where processing is based on consent.

To exercise applicable rights, contact [email protected].

We may need to verify your request before completing it.

13. Third-Party Services

Physicly may rely on third-party services and technology providers to operate certain parts of the Service.

These providers may process information on our behalf for purposes such as authentication, infrastructure, AI processing, analytics, diagnostics, payments, and service delivery.

Third-party services operate under their own terms and privacy practices where applicable.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the "Last updated" date at the beginning of this Privacy Policy. Significant changes may also be communicated through the Service where appropriate.

Your continued use of Physicly after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy.

15. Contact

If you have questions about this Privacy Policy, your personal information, or your privacy rights, contact:

Ivan Hubar [email protected]